Storefront Political Media created eight mail prototypes for the No on 8 campaign, five of which made it through focus groups and were sent to potential voters. The mailers are below in thumbnail version with a notation of whether or not they were produced en masse and sent to voters. Full scale digital copies are available in pdf form for download at the bottom of the page.


“Know” was mailed to permanent absentee ballot voters on October 6th, and to a wider universe of in-person voters on October 26th.

 


“Know 2”, a slightly updated version of the prior, was sent to a universe of voters on October 24th


“Heart” was mailed on October 28th.


California Labor Federation’s “Real” was mailed on October 28th


California Labor Federation’s “Vote” was mailed on October 30th.


This mailer was tested in focus groups and never mailed.


This mailer was tested in focus groups and never mailed.


This mailer was tested in focus groups and never mailed.

 

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Christopher Allen,
Aug 2, 2010, 9:01 PM