Finding 2: The Yes on 8 Ads That Worked

Yes on 8’s Ads Worked

The Newsom ad opened and closed with San Francisco Mayor Gavin Newsom saying, “It’s gonna happen—whether you like it or not.” As much as the words, the ad’s raucous and abrasive tone told voters they were not in control and that others were forcing them to accept same-sex marriage.

The “Princes ad opened with a little girl saying, “Mom! Guess what I learned in school today?” What she supposedly learned is that she can grow up to marry a female. The misleading ideas: impressionable kids are being indoctrinated; they will think it’s OK to be gay and may then experiment with sex or gay sex, be more likely to become gay, or choose to be gay. If any of these transpire, kids will be damaged by learning that gay people exist.

To read more about these ads, go to Appendix E.
The ads are displayed on the Yes on 8 Ads page.

Yes on 8’s Ads Worked

The Newsom ad opened and closed with San Francisco Mayor Gavin Newsom saying, “It’s gonna happen—whether you like it or not.” As much as the words, the ad’s raucous and abrasive tone told voters they were not in control and that others were forcing them to accept same-sex marriage.

The “Princes ad opened with a little girl saying, “Mom! Guess what I learned in school today?” What she supposedly learned is that she can grow up to marry a female. The misleading ideas: impressionable kids are being indoctrinated; they will think it’s OK to be gay and may then experiment with sex or gay sex, be more likely to become gay, or choose to be gay. If any of these transpire, kids will be damaged by learning that gay people exist.

To read more about these ads, go to Appendix E.
The ads are displayed on the Yes on 8 Ads page.