Finding 3: The No on 8 Ads That Worked

No on 8’s Only Effective Ads

“O’Connell” was a direct rebuttal to “Princes”; it also explicitly criticized Yes on 8 for lying to voters. It featured State Superintendent of Schools Jack O’Connell saying that passage of Prop 8 would not lead to same-sex marriage being taught in schools.

“Thorons”, the first ad aired by No on 8, featured a husband and wife discussing their gay daughter. They wanted her and other Californians to be treated fairly. The ad spoke directly to the issue of same-sex marriage.

No on 8’s Only Effective Ads

“O’Connell” was a direct rebuttal to “Princes”; it also explicitly criticized Yes on 8 for lying to voters. It featured State Superintendent of Schools Jack O’Connell saying that passage of Prop 8 would not lead to same-sex marriage being taught in schools.

“Thorons”, the first ad aired by No on 8, featured a husband and wife discussing their gay daughter. They wanted her and other Californians to be treated fairly. The ad spoke directly to the issue of same-sex marriage.