Finding 7: The Election Results Make It Look Closer Than It Was

Wrong-way Voting Basics 

·         The definition: wrong-way voting is when a person casts a vote that contradicts his or her beliefs. Their vote is the opposite of their intention. 

·         How to measure it: Wrong-way voting on Prop 8 is measurable thanks to a smart   decision by Lake Research. After asking the horse race question to find out how each voter was planning to vote (Yes or No on 8), Lake asked in plain language whether each voter wanted to eliminate marriage for gay and lesbian couples or retain it.

For a detailed explanation of the methodology and the calculations that allowed this report to quantify wrong-way voting, see Appendix K.

Wrong-way Voting Basics 

·         The definition: wrong-way voting is when a person casts a vote that contradicts his or her beliefs. Their vote is the opposite of their intention. 

·         How to measure it: Wrong-way voting on Prop 8 is measurable thanks to a smart   decision by Lake Research. After asking the horse race question to find out how each voter was planning to vote (Yes or No on 8), Lake asked in plain language whether each voter wanted to eliminate marriage for gay and lesbian couples or retain it.

For a detailed explanation of the methodology and the calculations that allowed this report to quantify wrong-way voting, see Appendix K.