Finding 8: No on 8 FieldStrengths and One Flaw

What Field Did Well

·         Recruited 51,000 volunteers

·         Completed 47,663 volunteer shifts, equal to 150,000 volunteer hours

·         Identified 180,743 voters

·         Raised $1,306,480


What Must Improve

Voter contact needs to prioritize persuasion as well as voter identification. A high priority between campaigns is learning how to do this work better

Opportunities for voter persuasion are not distributed equally. Field should prioritize geographic areas where persuadable voters are concentrated. Yet every community deserves field support. If finances preclude in-person support in every part of the state, the campaign should provide at least online or phone support. Then volunteers ought to initiate activities of their choosing and campaigns ought to feel good about volunteers taking initiative to launch activity.

What Field Did Well

·         Recruited 51,000 volunteers

·         Completed 47,663 volunteer shifts, equal to 150,000 volunteer hours

·         Identified 180,743 voters

·         Raised $1,306,480


What Must Improve

Voter contact needs to prioritize persuasion as well as voter identification. A high priority between campaigns is learning how to do this work better

Opportunities for voter persuasion are not distributed equally. Field should prioritize geographic areas where persuadable voters are concentrated. Yet every community deserves field support. If finances preclude in-person support in every part of the state, the campaign should provide at least online or phone support. Then volunteers ought to initiate activities of their choosing and campaigns ought to feel good about volunteers taking initiative to launch activity.