Finding 9: No on 8 FundraisingUnprecedented Success

What Went Well with Fundraising

·         Raised $43 million dollars—500% more than the amount raised during the last marriage campaign in California in 2000.

·         Made dramatic changes in online presence and fundraising that helped generate a 900% increase in donations in the final five weeks.

·         Better-late-than-never released internal polling data about our side being behind.

What Must Improve

·         We must share with our base enough internal polling information to convey the urgency of the   situation. We must do this even if the consultants advise against it.

·         We need a Web team as talented as the volunteers from Google, Facebook, and Yahoo who relaunched online fundraising.

·         We need to raise much more of our money early.

What Went Well with Fundraising

·         Raised $43 million dollars—500% more than the amount raised during the last marriage campaign in California in 2000.

·         Made dramatic changes in online presence and fundraising that helped generate a 900% increase in donations in the final five weeks.

·         Better-late-than-never released internal polling data about our side being behind.

What Must Improve

·         We must share with our base enough internal polling information to convey the urgency of the   situation. We must do this even if the consultants advise against it.

·         We need a Web team as talented as the volunteers from Google, Facebook, and Yahoo who relaunched online fundraising.

·         We need to raise much more of our money early.